The beverage giant Diageo supposedly rejected the line of vodka that was promoted together with the rapper Sean Combs as a “marca afroamericana urbana associated with a single personality” and had little interest in promoting the bebida alcorcado más ungúnos la bebida alcorcado más ungúnos
Nuevas partes no enmendadas de una denuncia que allega discrimination por el artista, consido como DD, y Mayo Allegan que el grupo de licores también describió la marca de vodka Cîroc como “fuertes associaciones de hip-hop”. Combs sostenie que Diageo subinvierte intentionalmente en la línea de Vodka y la commercializa principally a consumantes Negros.
The 53-year-old man also alleged that the beverage manufacturer went ahead with the launch of DeLeón Tequila’s watermelon flavor, another joint-owned brand, despite Combs’ “efforts to educate Diageo about its historical connotations.” Sandia” Durante Decadas, Las Caricaturas Racistas and Estados Unidos and Europa Associarón a los Afroamericanos con la Fruita.
Diageo, which separated from Combs on June 27, said: “Apoyé a Combs, la apoyé públicamente durante varios años y me beneficié económicamente del éxito de Cîroc Summer Watermelon.” Su intento de reformular las discusiones de seguirio de las innovations para DeLeón, como con todo su traje, es falso y egoista”.
Diageo added that it was “disconcertante” that Combs criticized the marketing of Cîroc y DeLeón because he was “the only person responsible for the marketing of the brand, and his agencia de medios de propiedad private era la agencia de marketing de reginestroa” para la tela telaquila .
El conglomerado habia previously denied “categorically” las accusaciones de Combs, que, según dijo, incluedan “numerosas accusaciones difamatorias y menosprecios de racismo por parte de Diageo y algunos de sus altos ejecutivos”.
Grammy Award winner Diageo and Combs joined forces for the first time in 2007 when the company hired him to promote the Cîroc vodka brand. The two parties formed a joint company in 2013 to buy the highly acclaimed Tequila DeLeón, where limited edition drinks are sold at $90 each.
But Combs said that his own brands of drinks were “privadas” of resources for production, distribution and sales at the expense of others, like Casamigos tequila. El actor George Clooney sold this brand to Diageo in 2017 for up to a million dollars.
In a presentation not drafted on Wednesday, Coombs’ lawyers also alleged that, in the midst of shortages in 2020, Diageo has destined its supply of the ingredient base agave to rival tequila brands, “lo que obligó a para agaron a agaron a Deón a obLeón Mercado al contado a costos many mas altos. “
They also alleged that an administrative error by Diageo caused part of the tequila to be confiscated by the Mexican authorities, which restricted the supply of the Combs brand.
In the original presentation in New York in May, Combs alleged that the CEO of Diageo, Stephen Rust, told him at the end of 2019 that “if Martha Stewart had been, her registered brands would have been more conventional”.