Mukesh Ambani, El Hombre Mas Rico de la India, has launched a new model of mobile phone connected to the Internet for 12 dollars, in an attempt to destroy the market of telephones that are used by around a quarter of a billion people.
The introduction of the phone “Jio Bharat” marks the cheapest entry of Ambani in the market of phones with “características” that are not smart phones, which are used by around 250 million people in India. Initially it will be available in beta version, according to the data unit of Ambani, Reliance Jio.
The product, commercialized at 999 rupees, or $12, is the latest innovation from Jio, supported by Google and Facebook, which transformed the mobile sector of India in 2016 with initially free data and economic voice plans. The move provoked a fierce competition, leaving Jio and the titular Bharti Airtel to dominate the world’s fastest growing mobile market as an effective duopoly. Jio is part of the conglomerate dependent industries.
Desde el principio, la estrategia de precios de Jio dejó en claro que “van por todos los indios”, dijo Jayanth Kola, founder and partner of Convergence Catalyst, con sede en Bangalore.
Veinte por Santo de la India [data] Lamando al ultimo movimiento de Jio “clean up” a los clients de bajo ingresos que vieron se vieron disuaidos de conectarse online por los precios dificultos alcanzar, dijo Kola, los subscriptores todavía usa telefonos conectarse
“There are currently 250 million mobile users in India who are still ‘trapped’ in the 2G era, unable to use the basic functions of the Internet at a time when the world is on the brink of a 5G revolution,” he said. 5G., President of Reliance Jio.
Bharat, a name for India and different languages, is not the first phone of Jio: it launched its 4G JioPhone in 2017, with a price of 1500 rupees, refundable if the phone is returned after three years.
Y después de que Alphabet, the parent company of Google, will buy a 7.7 percent stake with an investment of 4500 million dollars in 2020, Jio also produced the smart phone Android JioPhone Next in 202 solo1. Tuvo menos éxito comercial, a Rs 4., 499
With Jio Bharat, Jio will offer unlimited voice and a monthly data plan of 14 GB inside India for 123 rupees (1.50 dollars). In comparison, rival Bharti Airtel currently offers unlimited calls and a 2 GB data plan for ₹ 179 ($2.18).
Jio Bharat se incluriá en India y contará con las applications de transmission de video y música de Reliance, JioCinema y JioSaavn, capaccidad de pago digital con la red UPI de India y un camara. Aunque la compañía Meta de Mark Zuckerberg compró una participación del 10 por ciento en Jio por $ 5.7 million, WhatsApp y Facebook In Jio Bharat, WhatsApp and Facebook have no meaning.
“La conversión de 2G a 4G en India sigue sigue sigue sindo fundamental para la transformación digital en curso”, Dijo Prabhu Ram, Director of Research of Intelligence Industrial de Cybermedia. Ram added that the new phone Jio was a “step in the correct direction” in the expansion of the scope to clients “at the base of the pyramid”, but he warned: “It remains to see the efforts of Jio… there are many consumers.” he said.