When Anonymous Singer/producer Ghostwriter released ‘Heart on My Sleeve,’ a song based on Drake and The Weeknd’s AI dummy, which Universal Music Group immediately pulled from the streaming service. But an artist responds to technology in a different way. His last album was 2020’s Grimes Miss Anthropocene On April 23, she announced via Twitter that anyone can use her voice “without penalty” and that she will pay 50/50 royalties with the creators of each hit song. This was not an empty thought; This weekend, he launched elf.tech, an online platform that allows users to post songs from Grimes to Spotify and other streaming services called GrimesAI-1.
In a new section of Rolling Stone Music Now, Grimes’ manager Dauda Leonard explains his thinking and explores how artificial intelligence is changing music. Find episodes on your favorite podcast provider here, go directly to Apple Podcasts or Spotify, or play above.
Basically, Leonard says, Grimes sees music as a gift, not expected, but shared. “Innovation often means a conversation with those who came before us and those who came after us,” he said. “So the idea is to say, ‘Okay, let me open the source,’ instead of trying to control what the universe has given us. Let me forget what the universe has given me. And if I do, what new experience might it bring?”
Leonard and Grimes voice cloning is similar to fan fiction or fan art. “What is the difference between what people do and what they do?” league of legends , Harry Potter , Star Wars, Etc., creating all this amazing fan art and monetizing this amazing fan art? The relationship between consumers and fans is beautiful and the creators of this IP. We’re jumping right into it. We’re looking forward to it.”
Despite these tensions, Leonard supported Universal’s decision to remove the Drake/The Weeknd spoof song, agreeing with critics of black artists and music in general that the recording was wrong. “I agree that it has been moved because I think there is no consensus,” he said. “This is the worst human behavior that pleases us.”
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